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TikTok's Ready Set Grow Summit for Small and Medium Businesses

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Clear your calendar - It's going down! Bedford V2 kicks off on April 20th, and you're invited to take part in the festivities.

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About
Agenda
Register Now!
TikTok's Ready Set Grow Summit for Small and Medium Businesses

 Ready Set Grow is TikTok's first ever Small and Medium Business event—designed to help everyone grow their familiarity and understanding of the platform, and learn how to set their business up for success on TikTok.


An engaging day of unlocking TikTok's magic with creators, experts and business owners, while dispelling TikTok myths—and helping businesses find the answers, inspiration and confidence they need to get started.

March 24, 2021


March 
24
, 
2021
11:00am - 1:00pm EST
8:00am - 10:00pm PST
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Agenda & Speakers

11am est | 8am pst

#ForYou Summit Keynote

& The Greatest Show on Earth

In 2020, TikTok became the fastest-growing entertainment platform ever, bringing creativity and joy to the masses. 2021 marks a unique opportunity for brands to be part of the new era of culture, content, and commerce that happens on TikTok.

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Blake Chandlee

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Vice President - Global Business Solutions, TikTok US + EU


 

Katie Puris

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Managing Director Global Business Marketing TikTok

 

 

 

 

 

 

 

11:40am est | 8:40am pst

Media #ForYou

TikTok was ranked #1 in Ad Equity by Kantar and a Nielsen study proved our ads are more entertaining and unique than any other platform. In this session, see how advertising on TikTok unlocks new opportunities for brands and review the foundation of a winning media strategy on TikTok.

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Khartoon Weiss,

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Head of Global Agency and Accounts TikTok

 

 

 

12:25pm est | 9:25am pst

Entertainment #ForYou, The New Creative Model

At TikTok, we’re ushering in a new age of entertainment — where any person can create and where co-creation drives culture. In this session, you'll learn how brands are building businesses through this new age of entertainment, hear best practice creative tips, and get a first look at new creative solutions we’re launching in 2021.


Our keynote will be followed by a panel where Kudzi Chikumbu (Director, Creator Community), Cece Vu (Lead, Fashion & Beauty Partnerships), and TikTok star Addison Rae discuss TikTok and how brands can win on the platform.


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Chris Eyerman

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Head of Creative Lab, West Coast TikTok

Todd Triplett

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Head of Creative Lab, East Coast TikTok 

Dustin Goot

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Head of Creator Solutions TikTok US

 

Kudzi Chikumbu

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Cece Vu

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Title at TikTok 


Addison Rae

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TikTok Creator

 


 

12:55pm est | 9:55am pst

Creative Inspiration from a TikTok Creator

A top TikTok Creator gives us an inside look into his creative process and the art of storytelling on TikTok.


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Zach King

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TikTok Creator

 

 

 

 

 

 

 

1:40pm est | 10:40am pst

Product Roadmap

A conversation between three product experts about the changes we see in the industry, and how these are impacting our strategic product choices. After a year of upheaval, the industry is at a crossroads: 2021 will see seismic shifts in how data is managed, how we create and consume content, and how people shop. We'll give a peek into our plans to take the reins of the new marketing reality, to deliver success for brands and our community.

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Gabe Nicolau

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Director Of Product Strategy & Operations, TikTok North America


Ray Cao

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Managing Director Global Product Strategy & Operations TikTok

 

Shyam Panchal

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Product Strategy Lead, Global Business Marketing TikTok


 

 

 

 


 

 

2:20pm est | 11:20am pst

Winning in 2021

2020 forced brands to evolve to meet the new demands of consumers and accelerate their approach to innovation. Join us for a conversation with marketing leaders from HBO, American Eagle, e.l.f. Cosmetics and Dunkin’ on how they will lead their brands to success in 2021.

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Sofia Hernandez

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Head of NA Business Marketing TikTok


Jim Marsh

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SVP Programming, HBO



 

Kory Marchisotto

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Chief Marketing Officer, e.l.f. Beauty


 

Craig Brommers

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Chief Marketing Officer, American Eagle Outfitters Inc

 

Drayton Martin

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VP of Brand Stewardship, Dunkin'

 

 

 

 

3pm est | 12pm pst

Brand Safety

*NDA is required for attendees to view content.*

 

At TikTok, we strive to create the most trusted environment for brands, built on a foundation of safety, transparency and accountability. From our policies and moderation practices to our educational efforts and industry partnerships, the TikTok Brand Safety session will give attendees a deep dive into the steps we're taking to keep our vibrant community of creators and brands safe to authentically express themselves on our platform.

 

Secure Your Spot Now!
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Dave Bryne

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Global Head Of Brand Safety & Industry Relations, TikTok

 

 

 

 

 

 

3pm est | 12pm pst & 5pm est | 2pm pst

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Safety for our community, users and brands, is our top priority, and we're committed to leading the way when it comes to being transparent and accountable in how we operate, moderate and recommend content, and secure our platform. Our virtual tour provides an overview of TikTok's content moderation, our algorithm, and our data privacy and security practices.


 

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Agenda & Speakers

11:00am est | 8:00am pst

TikTok SMB Success Stories

Join us for a discussion with small business leaders from LiveTinted, Diop and Two Blind Brothers, who have all found success with their organic and paid presence on TikTok. We'll discuss how to overcome barriers and get started, how to build your brand on TikTok, best practices and tips around TikTok creation, and discuss what makes TikTok unique from other platforms out there.

Asa

Yee

Director of Social Media and Creative


LiveTinted


Bradford Manning

"Co-Brother" /Co-founder


Two Blind Brothers

Mapate Diop

Co-Founder

 

DIOP

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Sofia Hernandez

Head of NA Business Marketing


TikTok

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12:25pm est | 9:25am pst

Demystifying TikTok:

Creator Q&A

TikTok curious? This engaging Q&A session is for you. With help from top Creators, we'll use TikTok content to illustrate address myths and misconceptions around who is on TikTok, talk about the culture shaping opportunity of trends, and demonstrate why sound is such a foundational element of the TikTok experience.

Kojo

Sarfo

TikTok Creator

Desmond Fambrini

TikTok Creator

Josh Hilliard

Head of Growth

& NA SMB Marketing


TikTok

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12:50pm est | 9:50am pst

How to TikTok:

A Beginner's Guide

Download the app and create with us, live! In this masterclass, top creators, @gingermarketer and @jera.bean, will teach you how to TikTok with the best. Whether you're a total TikTok newbie or you're familiar with the ForYou Feed, you'll benefit from expert tips and tricks that will teach you to use our creative tools to help your brand stand out and your business succeed.

Josh


TikTok Creator

Jera

Foster-Fell

TikTok Creator

Garland Hill

Head of Growth Business


TikTok

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2:55pm - 3:25pm est | 11:55am - 12:25pm pst

Jumpstart: Getting your Business on TikTok

Go from having zero presence to having your business on TikTok with this empowering, clarifying session. We'll walk you through what it looks like at a high level to get your business on TikTok and take you step by step through the process of making it happen. From signing up for your account, to creating content and running successful advertising creative on our platform, we'll cover all the details you need to get up and running on our platform.

Ashley

Pham

Product Marketing Lead Small Business


TikTok

Name

Name

Name

Title

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*Separate sign up required*
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

TikTok SMB Success Stories

Join us for a discussion with small business leaders from LiveTinted (formerly), Diop and Two Blind Brothers, who will talk about leveraging TikTok for their organic and paid presence, and how they've found success. We'll discuss how to overcome barriers and get started, how to build your brand on TikTok, best practices and tips for creating on TikTok, and chat about what makes TikTok unique from other platforms out there.

Asa

Yee

Director of Social Media and Creative


Formerly LiveTinted

and Kosas

@namesake.co

Bradford

Manning

"Co-Brother"/

Co-founder

 

Two Blind Brothers

@twoblindbrothers

Mapate

Diop

Co-Founder


DIOP








Sofia

Hernandez

Head of

NA Business Marketing

 

TikTok

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3:25 PM EST/12:25 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

Demystifying TikTok:

Creator Q&A

TikTok curious? This engaging Q&A session is for you. With help from top creators @dr.kojosarfo and @desmondfambrini, we'll use TikTok content to illustrate address myths and misconceptions around who is on TikTok, talk about the culture shaping opportunity of trends, and demonstrate why sound is such a foundational element of the TikTok experience.

Kojo

Sarfo

TikTok

Creator

Desmond

Fambrini

TikTok

Creator

Josh

Hilliard

NA Head of Growth & SMB Marketing


TikTok

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3:25 PM EST/12:25 PM PST Session:
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5 PM EST/2 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

How to TikTok:

A Beginner's Guide

Download the app and create with us, live! In this masterclass, top creators, @gingermarketer and @jera.bean, will teach you how to TikTok with the best. Whether you're a total TikTok newbie or you're familiar with the ForYou Feed, you'll benefit from expert tips and tricks that will teach you to use our creative tools to help your brand stand out and your business succeed.

Josh

Moore

TikTok

Creator

Jera

Foster-Fell

TikTok

Creator

Garland

Hill

Head of Growth Business


TikTok

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3:25 PM EST/12:25 PM PST Session:
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5 PM EST/2 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

Jumpstart:

Getting your Business on TikTok

Go from having zero presence to having your business on TikTok with this empowering, clarifying session. We'll walk you through what it looks like at a high level to get your business on TikTok and take you step by step through the process of making it happen. From signing up for your account, to creating content and running successful advertising creative on our platform, we'll cover all the details you need to get up and running on our platform.

Ashley

Pham

Product Marketing Lead Small Business


TikTok

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3:25 PM EST/12:25 PM PST Session:
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5 PM EST/2 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

Jumpstart:

Building Ad Creative for TikTok

Join Annya White-Brown from Natural Annie's Essentials and us for a crash course in what we mean when we say "Make TikToks, not Ads." Whether you're completely new to TikTok or a comfortable creative, we'll show you how to tell your story on TikTok and how to put your existing assets to good use, creating original content for your next TikTok ad! Our session will leave you with inspiration, clear direction, and the confidence to create successful ad content for TikTok.

Annya

White-Brown

Owner & CEO


NaturalAnnie Essentials

Christina

Parrish

Creative Strategist

NA Business Marketing


TikTok

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3:25 PM EST/12:25 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

Jumpstart:

Setting up Shopify with TikTok

In this session, you'll learn exactly what you need to get your business set-up for e-commerce. We'll show you how Shopify and TikTok work together to put your advertisements in front of millions of TikTok users to amplify your business and drive conversions. Eligible Shopify attendees who are new to TikTok will get TikTok ad credits to help you get started and put your learnings from this session into action.

Anthony

Di Feo

Product Marketing Manager

 
Shopify

Michelle

So

Product Marketing Manager, SMB


TikTok

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3:25 PM EST/12:25 PM PST Session:
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3:25pm - 3:40pm est | 12:25pm - 12:40pm pst & 5pm - 5:15pm est | 2pm - 2:15pm pst

Jumpstart: Building Ad Creative for TikTok

Join Annya White-Brown from Natural Annie's Essentials and us for a crash course in what we mean when we say "Make TikToks, not Ads." Whether you're completely new to TikTok or a comfortable creative, we'll show you how to tell your story on TikTok and how to put your existing assets to good use, creating original content for your next TikTok ad! Our session will leave you with inspiration, clear direction, and the confidence to create successful ad content for TikTok.

Annya

White-Brown

Owner & CEO


Natural Annnie Essentials

Christina Parrish

Creative Strategist,  NA Business Marketing


TikTok


Name

Name

Name

Title

3:25 PM EST/12:25 PM PST Session:
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FAQs

Have a question? No problem. We've got you covered.


I tried to register, but something's not working. Can I still attend?

If you tried to register but were unable to for technical reasons, please make sure the email address you're using is your business email. If you are still experiencing issues, please contact TikTok Events at eventsna@tiktok.com

Where and how do I RSVP for this event?

To register, please click on the "Register now!" link above & below and sign up using your business email address.

How much does the event cost to attend?

The event is free! 

Is there a deadline to register?

There is no deadline to register! But make sure you sign up before March 24 at 11 AM EST | 8 AM PST!

 

Can I invite another colleague to attend in my place?

Of course! Feel free to share the invite with them, and they're welcome to sign up!

How do I access the event on March 24?

When you complete registration, you'll receive a calendar invite and confirmation in your inbox. Detailed instructions on how to access the event will be shared with you there or head straight to www.foryouniverse.com to login!

 

I attempted to log in, but I received an "Email not found" error message. How can I access the site?

You are either not registered, or have not RSVP’d to attend. Please click “Click here” in the error text to be brought to the registration page. Alternatively, you can register manually at readysetgrow.splashthat.com


I missed a main stage session and would like to see it. Will the presentation be available on-demand? 

Yes! All of the main stage presentations will be available on-demand at a later date. You’ll receive an email announcing when they are available.

What is the supported screen resolution?

The #ForYouniverse is designed around standard screen resolutions. If your screen resolution does not match one of the options below, you may experience visual inconsistencies and difficulty accessing some content.

2560 x 1440px
1920 x 1080px
1536 x 864px
1440 x 900px
1366 x 768px

If your screen is set to the resolution above and you are experiencing visual discrepancies, please ensure your Display Scaling (DPI) is set to 100%.

What browsers are supported for the streaming?

The #ForYouniverse is best accessed by the following browsers:

- Google Chrome
- Mozilla Firefox
- Microsoft EDGE
- Safari is compatible, but you may experience visual inconsistencies and difficulty accessing some content.
- Internet Explorer is NOT supported

 

What video conference platform will the event be hosted on?

The event will be hosted on a fully customized TikTok world called #ForYouniverse. We can't wait to see you there!

 

I joined a meeting in the Meeting Square, but no one can see or hear me. What do I do?

Please grant Jitsi access to your camera and microphone. When entering the meeting, you will be prompted to grant access via a popup at the top of your browser window. Meetings are best accessed via the Google Chrome browser. If the problem persists, try restarting your internet browser, open it again and start in a new tab at www.foryouniverse.com

I entered the main stage, but do not see any sessions? How do I access the session?

You must click “Join the session” in the navigation menu on the left-hand side. If the menu is hidden, click “>” to expand it.


I have a meeting scheduled in the Meeting Square. How do I join it?

Enter the #ForYouniverse at www.foryouniverse.com, navigate to Meeting Square, click “Join a meeting” and enter the meeting ID from your meeting invitation. Alternatively, you can click the direct meeting link included in your meeting invitation. If the meeting is password protected, you’ll be asked to enter the password upon joining. The meeting password is included in the meeting invitation.

If I have more technical issues, how can I get them resolved?

You can contact us at eventsna@tiktok.com and a technical support representative will be happy to assist you.

Are the materials (deck) presented in main stage available to download online?

You will not be able to download content from the main stage sessions, however the sessions will be hosted online at a later date should you want to watch them again. You’ll receive an email once the sessions’ recordings are available.

What happens if I have problems accessing the site due to company firewalls?

If blocked by a corporate network, please contact your Help Desk to whitelist or "grant access" to the website. If blocked from your home network and you’re unsure why, please send an email to eventsna@tiktok.com with a description of the issue. We look forward to (virtually) hosting you at TikTok's Ready Set Grow Summit!

I am having trouble accessing TikTok's Ready Set Grow Summit from my phone and/or tablet.

The #ForYouniverse and #ForYou Ready Set Grow Summit are currently designed for desktop based web browsers, with mobile support coming in the future. For the best experience, please join TikTok's Ready Set Grow Summit through Google Chrome on your Mac or PC.

#readysetgrow

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